Digital Marketing Institutue - Lucknow

What Courses do I Need for Digital Marketing Strategy?

Become a Digital Marketer may open doors to joining a market agency, working in the marketing department of a company, consulting, or doing freelance work. Learn how to become a digital marketer, ordinary skill and education requirements, and why you should do it.

What is digital marketing?
Any marketing efforts conducted to endorse goods, services, and brands via a digital platform. Digital marketers work in marketing departments or advertising agencies and create advertising campaigns for clients or companies in whose market department they are performing.

To understand what digital marketing is, it also essential to know some common areas of digital marketing:

●Search Engine Optimization (SEO)
●Content Marketing
●Social Media Marketing
●Pay Per Click (PPC)/Paid Search Marketing
●Affiliate Marketing
●Marketing Automation
●Email Marketing
●Digital Public Relation (PR)
●Inbound Marketing
●Sponsored Content

Search Engine Optimization (SEO)
Search Engine Optimization (SEO) aims to draw the greatest amount of traffic possible to a website by bringing it up to the top of a search engine's results. SEO is used by businesses and individuals to maximize the visibility of their websites and content to boost traffic and, therefore, business—companies after hire SEO specialists to implement such strategies to increase organic traffic. Organic traffic arrives at a website naturally and not as a result of paid search efforts, such as Pay-Per-Click.

Content marketing
Content marketing is developing and distributing relevant, helpful content- blogs, newsletters, white papers, social media posts, email, videos, and the like-to current and potential customers. When it is done right, this content conveys expertise and clarifies that a company values the people to whom it sells.

Content Strategy
Content strategy is the planning, execution, promotion, and ongoing management of the content lifecycle to support key business initiatives. Essentially, it's your brand's game plan for driving traffic, leads, engagement, sales, and other business outcomes through content.

Content strategy vs. content marketing
Difference between Content Marketing and Content Strategy
Content strategy is a higher-level business activity than content marketing. Content strategy is the Guidelines that guide your content marketing. It's the decision-making that underlies whom your content will impact, how your content will cut through all the noise, and the desired outcome.

On the other hand, Content marketing is the process of organization, scheduling, creating, publishing, distributing, and promoting content pieces. Content marketing is the tactic that follows the content strategy.


Social Media Marketing
In Social media marketing, we use social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This implicates publishing great content on your social media profiles, engaging your followers, analyzing your results, and running social media advertisements.

There are generally social media platforms: Instagram, Facebook, Twitter, Pinterest, Linkedin, Snapchat, Youtube, etc.

Social Media Advertising with Facebook
Facebook gives its form of advertising with Facebook ads, which appear in the side columns of the Facebook sites. These ads are referred to more specifically as Marketplace Advertisement. They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.

Display Advertising
Digital display adverting is an online way of advertising. The business or company's promotional messages appear on third-party sites or search engine results pages such as publishers or social networks. There is evidence showing that this advertising can increase the number of websites pages view of a company from the type of customers except non-authorized


Email Marketing
Email Marketing is sending a commercial message to your 'email subscribers' through email. It involves using email to send advertisements. Email marketing strategies commonly seek to achieve one or more of three primary objectives: building loyalty, trust, or brand awareness. Email marketing know also start focusing on content, segmentation, and personalization.